re engagement emails examples

Are you looking to re-engage your customers and boost your email marketing campaign’s performance? Re-engagement emails can be a powerful tool to reconnect with inactive subscribers and turn them into loyal customers again. In this article, we’ll provide you with a collection of re-engagement emails examples that you can use to inspire your own campaigns. These examples are designed to be engaging, informative, and easy to edit to suit your brand’s voice and style.

Crafting Effective Re-Engagement Emails

Re-engagement emails aim to revive dormant subscribers and bring them back into the fold. To achieve this, these emails should be tailored with elements that resonate with inactive users. Let’s explore the best structure for such emails:

Attention-Grabbing Subject Line: It’s the first impression, so make it count! Craft a compelling subject line that piques curiosity or creates a sense of urgency. Use personalized elements like the user’s name or hint at exclusive content.

Personalized Greeting: Address the subscriber by their name, showing that you value their individuality. A warm and friendly tone helps forge a connection and makes the email feel more personal.

Clear Call-to-Action: Get straight to the point and state why you’re reaching out. Encourage them to take a specific action, such as updating their preferences or browsing new content. Keep the call-to-action concise and easy to follow.

Value-Driven Content: Offer something of value, like early access to an upcoming feature, a free webinar, or a personalized recommendation. This shows that you’re genuinely interested in their experience and want to provide something in return.

Limited-Time Offer: Create a sense of urgency by setting a deadline for the subscriber to take advantage of an exclusive offer. This encourages them to act quickly and re-engage with your brand.

Social Proof: Incorporate testimonials or success stories from other users to demonstrate the value you provide. This helps build credibility and makes the subscriber more likely to take the desired action.

Simplified Preferences: Provide an easy way for subscribers to update their preferences or unsubscribe if they’re no longer interested. Making it effortless to manage their communication with you shows that you respect their choices.

Re-Engagement Email Examples

Re-engagement Email Examples and Tips

Re-engagement emails are a powerful tool to reconnect with inactive subscribers and bring them back to your community. Here are some tips and examples to help you create effective re-engagement campaigns:


* Personalize the email: Use the subscriber’s name and mention their interests to make the email feel more tailored.
* Offer incentives: Give subscribers a reason to re-engage, such as a discount or exclusive offer.
* Write a compelling subject line: Grab attention with a subject line that sparks curiosity or creates a sense of urgency.
* Keep it concise: Don’t overwhelm subscribers with too much text. Get to the point and make it easy to understand.
* Provide value: Offer something of value, such as a helpful article, exclusive content, or a special invitation.


* Subject: Have we lost our spark?
Hi [Subscriber’s name],
We miss you! We noticed you haven’t opened our emails lately, but we’re not giving up on you yet. We’ve got some exciting updates that we think you’ll love. Click here to check them out and rekindle our email connection.

* Subject: We’ve missed you!
Dear [Subscriber’s name],
We know life can get busy, but we’d love to hear from you again. As a special treat for re-engaging, we’re offering you [incentive]. Don’t miss out! Click here to redeem your offer and get back in the loop.

* Subject: Exclusive content just for you!
Hi [Subscriber’s name],
We’ve been working hard to create exclusive content tailored to your interests. We think you’ll find the articles, videos, and podcasts in this curated collection incredibly valuable. Click here to access them and let’s reconnect!

FAQs: Re-Engagement Emails Examples

What types of re-engagement email examples work best?

Effective re-engagement emails include personalized content, offer incentives, and provide compelling reasons for reconnecting.

How often should I send re-engagement emails?

The optimal frequency varies, but it’s generally recommended to send emails every 1-2 months for maximum impact.

What is a good subject line for a re-engagement email?

Craft concise and compelling subject lines that spark curiosity or evoke a sense of urgency, such as “We’ve Missed You” or “Time to Reconnect.”

How can I measure the effectiveness of my re-engagement campaign?

Track key metrics such as open rates, click-through rates, unsubscribes, and conversions to gauge the success of your campaigns.

What is a good call-to-action for a re-engagement email?

Use clear and persuasive call-to-actions that encourage the recipient to take a specific action, such as visiting your website or making a purchase.

How can I personalize re-engagement emails?

Incorporate personalized elements like the recipient’s name, previous purchase history, and engagement data to create tailored emails that resonate.

What are some examples of good re-engagement email subject lines?

Consider using subject lines like “Exclusive Offer for Loyal Customers,” “Redesign, Refresh, and Reconnect,” or “We’ve Been Thinking About You.”

Thanks for stopping by!

I hope you found this guide to re-engagement emails helpful. If you’re looking for even more ways to connect with your subscribers and boost your email campaigns, be sure to check out our blog for more valuable tips. In the meantime, feel free to pop back anytime for a fresh dose of email marketing inspiration. We’ll keep the coffee brewing and the inbox insights flowing just for you.