examples of good and bad business emails

Whether you’re a seasoned professional or just starting out in the business world, it’s essential to master the art of crafting effective business emails. In this article, we’ll delve into the realm of good and bad business emails, providing clear examples that you can adapt and use for your own needs. With our guidance, you’ll learn the key ingredients of a well-written email and avoid common pitfalls that can damage your professional reputation.

The Anatomy of an Effective Business Email

Crafting a compelling business email is like building a house. It needs a solid structure, a clear purpose, and a polished finish. Here’s a breakdown of the essential elements that make a good email stand out:

**Subject Line:**

Your subject line is the first impression, so make it concise, informative, and relevant. Aim for 5-10 words that accurately summarize the email’s purpose. Avoid using vague or spammy language, as this can land your email in the junk folder.


Begin with a professional greeting, using the recipient’s name if possible. If you’re emailing a group, use a more formal “Dear Team” or “Hi All.” Avoid using overly informal or unprofessional salutations like “Hey there” or “What’s up.”


The body of your email should be organized into clear paragraphs:

* **Introduction:** Start with a brief introduction that establishes the purpose of the email and provides context.
* **Body Paragraphs:** Break down your message into logical sections, using subheadings if necessary. Be concise and to the point, focusing on the key information the recipient needs to know.
* **Call to Action (Optional):** If you want the recipient to take a specific action, clearly state it here. Provide clear instructions and any necessary links or attachments.


End your email with a professional closing, such as “Sincerely,” “Best regards,” or “Thank you.” Consider adding a personal touch with a warm sentence like “I hope you’re doing well.” Avoid using overly casual or rushed closings like “Cheers” or “TTYL.”


Include your full name, title, company, and any relevant contact information. This helps the recipient identify you and know how to reach you.

**Bad Example:**

Subject: Urgent Business Inquiry!?!?

Hi there!

I’m emailing you today to ask about our order. It’s really important so I need you to get back to me right away. Also, can you tell me about your new product? I heard it’s great.


**Good Example:**

Subject: Order Status Inquiry

Dear Ms. Jones,

I’m writing to follow up on the order we placed on March 10th. We’ve recently received an update indicating that the items are expected to arrive by next week.

Could you please confirm this expected delivery date and provide any additional tracking information?

Additionally, I’d be interested in learning more about your recently released product, [Product Name]. If you have any information or resources you can share, I’d greatly appreciate it.

Thank you for your time and assistance.

Thomas Edison

Professional Business Email Examples

Good and Bad Business Email Tips

When communicating via email in a business setting, it’s crucial to present yourself professionally and effectively. Whether you’re sending an inquiry, providing an update, or following up on a request, here are some tips to help you craft emails that make a positive impression:

  • Use a clear and concise subject line: Your subject line should give the recipient a brief overview of the email’s purpose. Keep it to around 50 characters or less, using keywords that accurately represent the content.
  • Start with a professional greeting: Begin your email with a formal salutation, such as “Dear Mr./Ms. [Recipient’s Name].” If you don’t know the recipient’s name, use “To whom it may concern.”
  • Organize your content: Divide your email into logical paragraphs, each focusing on a specific topic. Use bullet points or numbered lists to present information clearly and concisely.
  • Proofread carefully: Before sending your email, take the time to proofread it for any errors in grammar, spelling, or punctuation. First impressions matter, and typos can undermine your credibility.
  • Use a professional tone: Maintain a professional and courteous tone throughout your email. Avoid using slang, colloquialisms, or overly casual language.

Here’s an example of a good business email:

Subject: Request for Proposal for Marketing Services

Dear Ms. Smith,

I hope this email finds you well.

My name is [Your Name] and I represent [Your Company]. We are currently in the process of evaluating our marketing strategy and would like to request a proposal from your firm.

We are particularly interested in your expertise in [Specific Area of Marketing]. We would like to receive a proposal that outlines your proposed approach, timeline, and budget for providing the following services:

* Social media marketing
* Content creation
* Email marketing

Please submit your proposal by [Deadline]. We look forward to reviewing your ideas and discussing this opportunity further.

Thank you for your time and consideration.


[Your Name]

In contrast, here’s an example of a bad business email:

Subject: Urgent!!! Help!

Hey dude,

I’m totally freaking out! I need your help ASAP. I sent that report to the boss with a bunch of typos and now I think I’m gonna get fired.

Can you please send me a corrected copy? Like, right now?

[Your Name]

This email is unprofessional, disorganized, and difficult to read. It lacks a clear subject line, uses casual language, and is full of errors. It’s likely that the recipient would find it difficult to take the sender seriously.

FAQs on Good and Bad Business Emails

What are some examples of good business emails?

Good business emails are professional, concise, and clear. They use formal language and a respectful tone. They also include all necessary information and are free of errors.

What are some examples of bad business emails?

Bad business emails are unprofessional, rambling, and unclear. They use informal language and a disrespectful tone. They also may contain errors or be missing important information.

What are some tips for writing good business emails?

To write good business emails, focus on being professional, concise, and clear. Use formal language and a respectful tone. Include all necessary information and proofread your email before sending it.

What are some things to avoid when writing business emails?

When writing business emails, avoid using informal language or a disrespectful tone. Also, avoid rambling or being unclear. Proofread your email before sending it to ensure there are no errors.

What are some examples of good subject lines for business emails?

Good subject lines for business emails are concise, clear, and informative. They accurately reflect the content of the email and are not too long or too short.

What are some examples of bad subject lines for business emails?

Bad subject lines for business emails are vague, unclear, or misleading. They may be too long or too short and may not accurately reflect the content of the email.

What are some tips for writing effective subject lines for business emails?

To write effective subject lines for business emails, focus on being concise, clear, and informative. Use keywords that accurately reflect the content of the email and keep it short and to the point.

Thanks for Reading

That’s all for now, folks! We hope you found some useful tips in this article. Remember, a good email is clear, concise, and professional. A bad email is the opposite of all those things. So, next time you’re sending an email, take a moment to think about your audience and what you want to say. And if you’re ever feeling unsure, just come back and visit us again. We’ll be here with more email tips and tricks.