good vs bad email examples

When crafting emails, it’s crucial to understand the nuances between good and bad examples. This article provides a comprehensive guide to help you distinguish the two, empowering you with the knowledge to write effective and engaging emails. We’ll delve into real-world examples, dissecting their strengths and weaknesses, and provide editable templates to guide your own email writing. By understanding the principles of good vs bad email examples, you’ll be able to craft emails that convey your message clearly, resonate with recipients, and achieve your desired outcomes.

The Anatomy of a Great (and Not-So-Great) Email

When it comes to emails, there’s a world of difference between a well-crafted message that gets results and one that ends up in the trash. The key lies in the structure. Here’s a breakdown of what makes an email stand out for all the right reasons:

**Subject Line:**
Think of it as the first impression. Keep it short, attention-grabbing, and relevant to the email’s content. Avoid being vague or too sales-y.

Start with a personalized greeting. If you know the recipient’s name, use it. If not, a generic “Hello” or “Dear [Department]” will suffice. Avoid using formal greetings like “To Whom It May Concern.”

The heart of your email. Keep it concise and to the point. Use clear language and avoid jargon. Divide the text into paragraphs for readability. Use bullet points or numbers for ease of scanning.

**Call to Action:**
What do you want the recipient to do? Make it clear and easy for them. Whether it’s replying to the email, visiting a website, or scheduling a call, provide specific instructions.

End on a professional note. Use a formal closing like “Sincerely” or “Best regards,” followed by your name. Avoid informal closings like “Cheers” or “Talk soon.”

Include your full name, title, and contact information. This makes it easy for the recipient to reach you if needed.

**Now let’s explore what makes an email fall flat:**

**Vague Subject Line:**
“New Product Announcement” doesn’t give the recipient a clear idea of what the email is about.

**Generic Salutation:**
“Dear Customer” feels impersonal and doesn’t establish a connection.

**Long and Rambling Body:**
Walls of text are overwhelming and difficult to read. Break up the content into bite-sized chunks.

**Missing Call to Action:**
The email doesn’t tell the recipient what to do next, leaving them confused.

**Casual Closing:**
“TTYL” or “TC” may be fine for casual messages, but not for professional emails.

Remember, a well-structured email can make all the difference in getting your message across effectively. Pay attention to the details, and you’ll be crafting emails that land in the inbox and stay there.

Good vs Bad Email Examples

Tips for Good vs Bad Email Examples

Writing effective emails is crucial for clear communication and professional etiquette. Here are some tips to differentiate between good and bad email examples:

Good Email Examples:

* Clear Subject Line: A concise subject line (around 5-10 words) that accurately reflects the email’s content.
* Professional Salutation: Use a formal salutation such as “Dear [Recipient Name]” or “Hello [Recipient Name]”.
* Well-Organized Body: Structure the email into clear paragraphs, using headings or bullet points for easy readability.
* Specific Request or Call-to-Action: Clearly state what you want the recipient to do, e.g., “Please review the attached document” or “Call me at your earliest convenience.”
* Professional Closing: End the email with a polite closing, such as “Sincerely,” “Best regards,” or “Thanks in advance.”
* Appropriate Length: Keep emails brief and to the point. If the message is too long, use bullet points or attachments to break down the information.
* Proofread: Check for grammatical errors, spelling mistakes, and formatting issues before sending the email.

Bad Email Examples:

* Unclear Subject Line: Vague or irrelevant subject lines that don’t give the recipient a clear idea of the email’s content.
* Casual or Abbreviated Salutation: Using informal salutations like “Hey” or “Hi” can come across as unprofessional.
* Disorganized Content: Rambling or disjointed body text that lacks structure or clarity.
* Unclear Call-to-Action: Not specifying what you want the recipient to do or using ambiguous language.
* Abrupt Closing: Ending the email abruptly without a proper closing statement.
* Excessive Length: Emails that are too long and contain unnecessary details can overwhelm the recipient.
* Unprofessional Language or Tone: Using slang, jargon, or offensive language can damage your professional reputation.

FAQs on Good vs Bad Email Examples

What are some key differences between a good and a bad email?

A good email is clear, concise, and professional. It uses proper grammar and punctuation, and it is free of typos. A bad email is often long and rambling, and it may contain errors in grammar and punctuation.

What are some examples of good email subject lines?

A good email subject line is short, attention-grabbing, and relevant to the content of the email. Some examples of good subject lines include “Meeting request,” “Proposal for new project,” and “Follow-up on our call.”

What is the best way to format an email?

An email should be formatted in a clear and easy-to-read way. Use short paragraphs, and use bullet points or lists to make your points easier to digest. Also, be sure to use a professional font and font size.

What should I avoid doing in an email?

There are a few things you should avoid doing in an email, including: using all caps, sending emails that are too long, and using overly formal language.

How can I tell if an email is spam?

There are a few signs that an email may be spam, including: the sender’s email address is not recognized, the subject line is vague or misleading, and the email contains attachments or links that you are not familiar with.

What should I do if I receive a spam email?

If you receive a spam email, do not open any attachments or click on any links. Delete the email immediately and report it to your email provider.

Where can I find more information on email etiquette?

There are a number of websites and resources that provide information on email etiquette. Some good places to start include The Emily Post Institute (, the Purdue Online Writing Lab (, and the Grammarly Blog (

Thanks for hanging out!

That’s all the good and bad email examples I’ve got for you today. I hope they helped you learn something new and improve your own email writing skills.

If you have any questions or requests for future articles, don’t hesitate to reach out. I’m always happy to help.

In the meantime, be sure to check out my other blog posts for more tips on writing great emails. And don’t forget to follow me on social media for even more updates and insights.

Thanks again for reading! I’ll catch you next time.