Transform your email campaigns with the latest interactive email examples of 2018! In this article, we showcase a curated collection of innovative and engaging email designs that empower you to connect with your audience on a deeper level. Each example is carefully crafted with customizable elements, allowing you to effortlessly edit and tailor them to your brand’s aesthetic and communication goals.
The Best Structure for Interactive Email Examples 2018
Interactive emails are a great way to engage your audience and get them to take action. But what’s the best way to structure your interactive emails? Here are a few tips to help you get started:
– **Start with a strong subject line.** Your subject line is the first thing your audience will see, so make sure it’s attention-grabbing and relevant to your email content.
– **Use a clear and concise call to action.** What do you want your audience to do? Make it clear in your call to action, and use strong action verbs.
– **Use interactive elements sparingly.** Interactive elements can be a great way to engage your audience, but don’t overdo it. Too many interactive elements can be overwhelming and distracting.
– **Test your emails before you send them.** Make sure your interactive emails work properly on all devices and email clients. You can use a tool like Litmus to test your emails.
– **Keep your emails short and to the point.** Your audience is busy, so don’t waste their time with long, rambling emails. Get to the point quickly and clearly.
– **Use a consistent design.** Your interactive emails should have a consistent design that matches your brand. This will help your audience recognize your emails and build trust.
– **Personalize your emails.** Use personalization tokens to add your audience’s name, company, or other relevant information to your emails. This will make your emails more relevant and engaging.
– **Use a strong call to action.** Your call to action should be clear, concise, and easy to find. Use a button or link that stands out from the rest of the email.
– **Track your results.** Once you’ve sent your interactive emails, track your results to see what’s working and what’s not. This will help you improve your emails over time.
## 7 Engaging Interactive Email Examples for 2018
Personalized Product Recommendations
Hi [Customer Name],
We noticed you’ve been browsing our website and have some products that might interest you!
[Interactive product recommendations carousel]
Click the arrows to explore our suggestions and find the perfect match for your needs.
Gamified Survey
Hey [Recipient Name],
Help us improve our service with this fun and engaging survey!
[Interactive survey with multiple-choice questions and gamification elements]
Take a few minutes to complete the survey and earn exclusive rewards like discounts or loyalty points.
Animated Countdown Timer
[Recipient Name],
Don’t miss out on our exclusive offer!
[Animated countdown timer showing time remaining until offer expires]
Take advantage of this limited-time opportunity and claim your discount before it’s gone.
Interactive CTA Button
Hi [Subscriber Name],
We’re excited to announce a new feature that will make it even easier for you to interact with us:
[Interactive CTA button with hover effects and animations]
Click or tap the button above to book a consultation, sign up for a webinar, or learn more about our products.
Click-to-Play Video
[Recipient Name],
Check out this exclusive video featuring behind-the-scenes footage of our latest product:
[Click-to-play video module]
Click on the video to watch it now and get an insider’s look at our innovation.
Expandable Content
Hi [Customer Name],
We’ve got some exciting updates to share with you! Click on the “Read More” buttons below to expand each section and learn more:
[Expandable content accordion with multiple sections]
Explore our new features, upcoming events, and exclusive offers.
Interactive Quiz
[Recipient Name],
Test your knowledge with our interactive quiz!
[Quiz with multiple-choice questions and instant feedback]
Complete the quiz to learn more about our products and services and earn points that you can redeem for rewards.
Tips for Creating Impactful Interactive Emails in 2018
Hey there, email marketers! Looking to up your game with interactive emails in 2018? We’ve got you covered. Check out our top tips:
– **Make it personal:** Use personalized images, videos, or even GIFs to make your emails feel like they were created just for the recipient.
– **Keep it interactive:** Encourage your subscribers to interact with your emails by using polls, quizzes, or interactive buttons.
– **Test and optimize:** Try out different interactive elements to see what performs best with your audience. A/B testing is your friend!
– **Use clear calls to action:** Tell your subscribers what you want them to do next, whether it’s visiting your website, signing up for a newsletter, or making a purchase.
– **Make it mobile-friendly:** Most people open emails on their phones, so make sure your emails are easy to read and interact with on mobile devices.
– **Don’t overdo it:** A little bit of interactivity can go a long way. Don’t overwhelm your subscribers with too many interactive elements.
– **Use high-quality visuals:** Your emails should be visually appealing, so use high-quality images and graphics.
– **Keep it short and sweet:** People have short attention spans, so keep your emails concise and to the point.
– **Be consistent:** Use a consistent design and tone of voice throughout your emails, including your interactive elements.
– **Get creative:** There are endless possibilities when it comes to interactive emails, so get creative and experiment to find what works best for you.
FAQs: Interactive Email Examples 2018
What are the most popular types of interactive email examples from 2018?
Popular examples include animated graphics, gamified quizzes, interactive polls, and personalized recommendations.
How can I use interactive emails to improve my email marketing campaigns?
Interactive emails can increase engagement, personalize the customer experience, and drive conversions.
What are some examples of successful interactive email campaigns?
Notable campaigns include Nike’s “Find Your Greatness” campaign and Casper’s “Sleep Quiz” campaign.
What are the best practices for creating effective interactive emails?
Best practices include considering your target audience, using high-quality visuals, and testing your emails before sending.
What are the limitations of interactive emails?
Limitations include compatibility issues with older email clients and the potential for increased file size.
How can I track the success of my interactive email campaigns?
Track metrics such as open rates, click-through rates, and engagement time to measure the effectiveness of your campaigns.
What are the future trends for interactive emails?
Expect advancements in personalized content, immersive experiences, and the integration of AI and machine learning.
Thanks for Reading!
Hey there! Thanks for sticking with me through this roundup of killer interactive email examples. I hope they inspired you to experiment with this awesome marketing tool. If you’re looking for more email marketing goodness, be sure to swing by again soon. I’ll be here, crafting more awesome content just for you!