video in email examples

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Enhance your email campaigns with the transformative power of video! In this comprehensive article, we present an array of compelling video in email examples. Embrace these visually captivating elements to elevate your email marketing efforts and drive exceptional results. Whether you seek to showcase products, deliver engaging content, or nurture customer relationships, these examples provide a wealth of inspiration. Feel free to adapt and customize them to match your unique brand voice and marketing goals.

The Ideal Structure for Video in Email

When it comes to embedding videos in emails, the structure you use matters big time. Here’s why:

* **Compatibility:** Different email clients and devices support various video formats and technologies. Using the right structure ensures your video will play nicely on most platforms.
* **Accessibility:** Make sure your video is accessible to all recipients, including those with disabilities or slow internet connections.
* **File Size:** Optimize your video to keep the file size manageable and avoid slow loading times.

1. Use MP4 or WEBM Format

These formats are widely compatible with most email clients and devices. MP4 is generally a good choice, but if you’re targeting older email clients or devices, consider using WEBM as well.

2. Include a Poster Image

This image will show up before the video plays, giving recipients a glimpse of what’s to come. Use a high-quality image that accurately represents the video’s content.

3. Add a Fallback Link

Not everyone will be able to view the embedded video. To avoid missing out, include a link to the video hosted on your website or a video hosting platform.

4. Keep the File Size Small

Large video files can slow down loading times and overwhelm recipients. Aim for a file size of around 1MB or less. If the file is too large, consider using a video hosting platform that provides compression and optimization options.

5. Use Inline CSS

Embedding the CSS styles directly into the email code ensures the video’s formatting will be consistent across different email clients. Avoid using external CSS files or HTML attributes that might not be supported by all platforms.

7 Sample Video in Email Examples

Video in Email Examples: Related Tips to Know

* **Use video sparingly:** Videos can be a great way to engage your audience, but don’t overdo it. Too many videos can make your email feel cluttered and overwhelming.
* **Keep videos short:** People’s attention spans are short, so make sure your videos are concise and to the point. A good rule of thumb is to keep them under two minutes.
* **Use high-quality videos:** Videos that are blurry or pixelated will reflect poorly on your brand. Make sure your videos are high-quality and visually appealing.
* **Optimize videos for mobile:** More and more people are reading email on their mobile devices, so make sure your videos are optimized for mobile viewing. This means using a smaller file size and ensuring that your videos play correctly on all devices.
* **Use a clear call to action:** What do you want your audience to do after watching your video? Make sure you include a clear call to action, such as visiting your website, signing up for a newsletter, or making a purchase.

FAQs on Video in Email

Can I embed videos directly into emails?

Yes, many modern email clients such as Gmail and Outlook support video embedding, allowing you to include videos that play directly within the email message.

What video formats are supported in email?

The widely supported video formats for email include MP4, H264, and WebM. Some email clients may have different compatibility, so checking with your recipient’s email provider is recommended.

Can I add captions or subtitles to videos in emails?

Yes, you can add closed captions or subtitles to your videos by embedding them directly into the video file. This ensures accessibility for recipients who are deaf or hard of hearing.

What is the ideal video size for email?

To ensure optimal delivery and loading speed, it’s recommended to keep video file sizes below 10MB. If your video is larger, consider using a cloud-based video hosting platform like YouTube or Vimeo.

Can I track video engagement in emails?

Yes, many email marketing platforms provide video analytics features that allow you to track metrics such as play rates, view durations, and click-through rates. This data can help you understand how your videos perform and optimize them for better results.

What are the best practices for using videos in email?

Some best practices include keeping videos short and engaging, using captivating thumbnails, and providing context or a call-to-action to encourage viewers to take desired actions.

Are there any accessibility considerations for videos in email?

Yes, it’s important to consider accessibility for all recipients. Providing closed captions, transcripts, or alternative text descriptions for videos ensures that people with disabilities can access your content.

Thanks for hanging out!

I hope you enjoyed these video in email examples. If you’re looking for more inspiration, be sure to check out our blog again soon. We’ll be sharing more tips and tricks on how to use video in email. In the meantime, feel free to experiment with your own video emails. You might be surprised at how well they perform!

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