trade show follow up email examples

Your trade show was a smashing success, and you’re eager to capitalize on the momentum you’ve built. Well, sending effective follow-up emails is crucial for nurturing the relationships you’ve established and driving conversions. In this article, we’ll provide you with a comprehensive guide to crafting impactful trade show follow-up emails, complete with trade show follow up email examples that you can easily customize to suit your specific needs.

Trade Show Follow-up Emails: The Key to Lasting Connections

Trade shows are a fantastic way to connect with potential customers, generate leads, and learn about industry trends. But the work doesn’t end when the show is over—the real magic happens in the follow-up. An effective follow-up email can turn a passing conversation into a valuable business relationship.

Here’s what makes a great trade show follow-up email:

1. Send it quickly: Follow up within a day or two of the show while the connection is fresh in their mind.

2. Personalize it: Include their name, company, and specific details from your conversation. This shows that you were listening and that you’re taking the time to follow up with them personally.

3. Thank them: Express your appreciation for their time and interest at the show.

4. Reiterate the value: Briefly remind them of the key benefits or insights they gained from your discussion.

5. Offer a call-to-action: Invite them to schedule a meeting, visit your website, or connect on social media. Make it easy for them to take the next step.

6. Keep it brief: People are busy, so keep your email concise and to the point. Aim for one or two short, friendly, and engaging sentences.

7. Proofread carefully: A well-written email reflects well on you and your company. Make sure it’s free of typos and errors.

Example Email:

Hi [Contact Name],

It was great connecting with you at the [Trade Show Name] last week!

I was particularly impressed with your questions about our [Product/Service]. It’s clear that you’re well-informed and that you’re looking for a solution that can [Solve Their Pain Point].

I’d love to schedule a call with you to discuss this further and explore how we can help you achieve your business goals.

Please let me know if you’re interested, and I’ll reach out to set up a time that works for you.

Thanks again for your time and interest at the show.

Best regards,
[Your Name]

Trade Show Follow Up Email Samples

Trade Show Follow-Up Email: Tips and Examples

After the buzz of the trade show, it’s time to capitalize on those valuable connections you’ve made. A well-crafted follow-up email can turn a chance encounter into a lasting business relationship. Here’s how you can nail it:

Tips for Trade Show Follow-Up Emails:


  • Send it promptly: Strike while the iron’s hot! Send your email within a day or two of the show, while everything’s still fresh in your (and their) mind.
  • *

  • Personalize it: Avoid generic mass emails. Reference something specific about your conversation or the lead’s interests to make it more meaningful.
  • *

  • Keep it concise: Get straight to the point. Aim for a few concise paragraphs that highlight your main message and call to action.
  • *

  • Offer value: Provide something useful, such as a whitepaper, free trial, or webinar. It shows you’re genuinely interested in the lead’s needs.
  • *

  • Call to action: Clearly state what you want them to do, whether it’s to schedule a meeting, download a resource, or visit your website.
  • *

  • Proofread carefully: Typos and mistakes can ruin even the best follow-up email. Double-check everything before sending.
  • Trade Show Follow-Up Email Examples:

    Example 1: General follow-up to a potential customer:

    “Hi [Name],

    I hope you enjoyed our conversation at the trade show about our new software. I was really excited to hear about the challenges you’re facing in your industry.

    As I mentioned, our software is designed to help with [specific challenges the lead mentioned]. I’m confident it can streamline your operations and improve your results.

    I’ve attached a free demo for you to try out. If you have any questions, please don’t hesitate to contact me.

    Looking forward to hearing from you soon!

    Best regards,
    [Your Name]”

    Example 2: Following up on a meeting request:

    “Hi [Name],

    I hope this email finds you well.

    I enjoyed our meeting at the trade show and I’m eager to continue our discussion.

    As promised, I’ve attached the case study on our successful implementation at [Client Name].

    I’m available to meet next week on Tuesday or Thursday at your convenience. Please let me know your availability.

    Thank you for your time.

    [Your Name]”

    FAQs on Trade Show Follow-Up Email Examples

    What should I include in a follow-up email after a trade show?

    Thank the recipient for their time, express interest in continuing the conversation, and provide a specific call-to-action, such as scheduling a meeting or providing a product demo.

    How long should I wait to send a follow-up email after a trade show?

    Ideally, within 24-72 hours after the event, while the trade show is still fresh in the recipient’s mind.

    How many emails should I send in a follow-up sequence?

    Two to three emails is typically enough to maintain contact without being overly intrusive. Space them out over a few days or weeks, and vary the content to provide value.

    What should the subject line of my trade show follow-up email be?

    Keep it short and informative, such as “Follow-Up from [Trade Show Name]” or “[Your Name] – Connecting after [Trade Show Name]”.

    How do I personalize my follow-up emails?

    Use the recipient’s name, reference specific conversations or interests from the trade show, and offer personalized content tailored to their needs.

    Should I include links to resources in my follow-up email?

    Yes, but be selective and only provide links to relevant resources that provide additional information or value to the recipient.

    How do I track the success of my trade show follow-up emails?

    Use email tracking tools to monitor open rates, click-through rates, and replies. This data can help you refine your approach and improve your future follow-up campaigns.

    That’s a Wrap!

    Thanks a bunch for hanging out with us today. I hope these email examples have given you some fresh inspiration for your post-trade show follow-ups. If you’re feeling revved up to tackle your inbox, go for it! And if you need a little more time to soak it all in, feel free to bookmark this article and come back to it later. We’ll be here whenever you need us.