small business saturday email examples

Small Business Saturday, a day dedicated to supporting local businesses, is just around the corner. It’s an opportunity for small businesses to connect with their customers and boost their sales. To help you get the most out of Small Business Saturday, we’ve compiled a list of email examples that you can use to promote your business and encourage customers to shop local. These examples are fully customizable, so you can edit them to fit your brand and message.

How to Craft the Perfect Small Business Saturday Email

Small Business Saturday is a great opportunity to show your support for local businesses. And what better way to do that than by sending out a well-crafted email? Here are a few tips on how to create an email that will get your customers excited about shopping small:

Keep it short and sweet. No one wants to read a long, rambling email. Get to the point quickly and clearly, and make sure your email is easy to skim. Include links to the information they need, such as links to specifics products or your social media pages.

Use strong visuals. A picture is worth a thousand words, so use them to your advantage. Include eye-catching images of your products or services, and make sure your email design is visually appealing.

Offer a special promotion. Everyone loves a good deal, so offer a special promotion to your customers on Small Business Saturday. This could be a discount, a free gift, or anything else that will encourage them to shop at your store.

Personalize your email. Address your customers by name, and use a friendly and conversational tone. Make them feel like they’re getting a personal message from you, not just a generic marketing email.

Send your email at the right time. The best time to send your Small Business Saturday email is a few days before the event. This will give your customers plenty of time to plan their shopping and take advantage of your special promotion.

Small Business Saturday Email Examples

Small Business Saturday Email Examples and Tips for Small Businesses

Small Business Saturday is a great opportunity for small businesses to connect with customers and drive sales. Here are some tips for creating email campaigns that will help you make the most of this shopping holiday:

  • **Start early.** Many customers start their holiday shopping on Small Business Saturday, so it’s important to get your email campaigns out early. Aim to send your first email at least two weeks before the event.
  • **Use a catchy subject line.** Your subject line is the first thing customers will see, so make sure it’s attention-grabbing. Use keywords like “Small Business Saturday” and “Shop Local” to let customers know what your email is about.
  • **Highlight your products and services.** In the body of your email, highlight the products and services that you’re offering on Small Business Saturday. Include clear descriptions, prices, and photos. You can also use this space to share any special promotions or discounts you’re running.
  • **Make it easy to shop.** Include a clear call to action in your email, such as “Shop now” or “Visit our website.” Make sure your website is easy to navigate and checkout is a breeze.
  • **Personalize your emails.** If you have a list of email addresses, use merge tags to personalize your emails with each customer’s name. This will make your emails feel more personal and increase the likelihood that they’ll be opened and read.
  • **Follow up.** After Small Business Saturday, send a follow-up email to thank customers for shopping with you. You can also use this email to share any upcoming promotions or events.

Here are some examples of effective Small Business Saturday email campaigns:

  • From: [Your Business Name]

    Subject: Shop Small This Saturday!


    Hey there!

    Small Business Saturday is coming up on [Date]! We’re excited to offer [Discount] off all of our products and services.

    We’ve got everything you need for your holiday shopping, from [Product 1] to [Product 2]. We also have a great selection of gift cards, so you can give the gift of small business to your loved ones.

    Stop by our store on Small Business Saturday and help us celebrate! We appreciate your support.


    The [Your Business Name] Team

  • From: [Your Business Name]

    Subject: Shop Local and Support Your Community!


    Hi [Customer Name],

    Small Business Saturday is a great opportunity to support your local businesses and give back to your community.

    We’re offering [Discount] off all of our products and services on Small Business Saturday. We also have a special promotion for our online shoppers: use the code [Code] at checkout to get [Discount] off your entire order.

    We hope you’ll join us on Small Business Saturday and help us make a difference in our community.

    Thanks for your support!


    The [Your Business Name] Team

Small Business Saturday Email Examples

What subject line should I use?

Keep it concise and attention-grabbling, such as “Join us for Small Business Saturday!” or “Support Local, Shop Small on Saturday!”

What should I include in the body of the email?

Provide details about your event, including the date, time, location, and any special offers or activities. Highlight why supporting small businesses is important for your community.

Should I use images or videos?

Visuals can enhance your email’s appeal. Include high-quality images or videos of your products, services, or team to make your message more engaging.

How do I encourage customers to take action?

Use strong call-to-actions throughout your email, such as “Visit Our Store,” “Shop Now,” or “Make an Appointment.” Make it easy for customers to connect with your business by providing clear links and contact information.

What is the best time to send the email?

Send your email a few days before Small Business Saturday to give customers time to plan. Aim for a time when people are likely to be checking their email, such as weekday mornings.

Should I follow up after Small Business Saturday?

Yes, send a follow-up email to thank your customers for their support and share any highlights or results from the event. This will show your appreciation and foster ongoing relationships.

How can I measure the success of my email campaign?

Track key metrics such as open rates, click-through rates, and website traffic to gauge the effectiveness of your email efforts. This information can help you refine your future email strategies.

Peace out!

Thanks for hanging with me! I hope you found some inspiration for your Small Business Saturday emails from these examples. If you’re still looking for more ideas, be sure to check back later – I’ll be updating this article with new examples as they come in. In the meantime, remember to spread the word about this amazing day to support local businesses!