real estate follow up email examples

Ready to take your real estate follow-up game to the next level? Our curated collection of real estate follow-up email examples is here to help you craft personalized, engaging emails that nurture leads and drive conversions. Each example is carefully crafted to maximize response rates, and you can easily edit them to align with your specific needs.

## The Ultimate Guide to Real Estate Follow-Up Emails: Structure and Examples

Every real estate professional knows the importance of following up with potential clients. But what’s the best way to structure your follow-up emails to maximize your chances of success?

Here’s a simple and effective structure to follow:

**Subject:** Keep it short and attention-grabbing. Focus on the main purpose of your email, such as “Thanks for meeting with me!” or “Additional listings for your consideration.”


* **Introduction:** Start with a friendly greeting, such as “Hi [Client Name],” and reference your previous interaction, e.g., “It was great meeting you at the open house on Tuesday.”
* **Value Proposition:** Remind the client why they should work with you. Highlight your expertise, experience, or any special services you offer, e.g., “As a top-rated agent in the area, I have the skills and knowledge to help you find your dream home.”
* **Call to Action:** Clearly state what you want the client to do, whether it’s schedule a consultation, view more listings, or provide feedback. Use specific language, e.g., “Let’s set up a time to chat next week to discuss your real estate goals.”
* **Personalized Content:** Include personalized touches to show that you’ve taken the time to understand their specific needs, e.g., “I’ve found a few listings that match your criteria for a three-bedroom house in the suburbs.”
* **Proof of Expertise:** Share testimonials, case studies, or links to your website to demonstrate your credibility and build trust, e.g., “Check out our recent success stories on our website to see how we’ve helped other clients achieve their real estate goals.”
* **Call to Action (Again):** Repeat your call to action for emphasis, e.g., “Give me a call or send me an email to schedule a time to meet.”
* **Closing:** End with a friendly closing, such as “Thanks for your time and consideration,” and include your contact information for easy follow-up.

Real Estate Follow Up Email Examples

## Tips for Writing Real Estate Follow-Up Emails

**1. Subject Line:**
– Keep it concise and attention-grabbing.
– Show value by mentioning a specific property or benefit.
– Personalize it with the recipient’s name or specific interest.

**2. Body:**
– **Be personal:** Address the recipient by name and reference their specific situation or inquiry.
– **Provide value:** Share relevant information or resources, such as property listings, market updates, or financing options.
– **Be brief and to the point:** Avoid overwhelming the recipient with too much information.
– **Use clear calls to action:** Encourage the recipient to take the next step, such as scheduling a property tour or making an offer.
– **Proofread carefully:** Check for grammatical errors and ensure your tone is professional yet friendly.

**3. Timing:**
– Follow up within 24 hours of initial contact.
– Send subsequent emails at regular intervals (e.g., every 3-7 days).
– Don’t be pushy. Respect the recipient’s time and space.

**4. Examples:**

**After an Initial Property Inquiry:**

* Subject: [Property Address] – Perfect Home for Your Needs?

* Hi [Recipient’s Name],
* I hope this email finds you well.
* I’m following up on your recent inquiry about [Property Address]. I have done some research and believe this property perfectly aligns with your requirements.
* [Briefly highlight key property features].
* I’d be happy to schedule a private tour at your earliest convenience. Please let me know if you have any questions.
* Thanks,
* [Your Name]

**After a Property Tour:**

* Subject: Follow-Up on [Property Address] Visit

* Hi [Recipient’s Name],
* I hope you enjoyed your tour of [Property Address] today.
* I wanted to check in and see if you had any follow-up questions or would like to proceed with making an offer.
* I’m available to discuss your financing options or assist with any other part of the process.
* Please feel free to reach out if I can be of any further assistance.
* Thanks,
* [Your Name]

FAQs: Real Estate Follow Up Email Examples

What’s the best time to send a follow-up email after a showing?

Within 24 hours of the showing, while the prospect’s interest is still high.

What should I include in the subject line of my follow-up email?

A brief reminder of the showing, such as “Thank you for visiting [property address].”

What are some key tips for writing a follow-up email?

Be personal, highlight property features, offer additional information, and suggest next steps.

Should I follow up once or multiple times?

Follow up at least once, and consider sending a second email a few days later if there’s no response.

What should I do if I don’t get a response?

Don’t get discouraged, reach out via phone or text to check in and see if there’s any interest.

How can I personalize my follow-up emails?

Include specific details from the showing or previous conversations, and address the prospect by name.

Is it okay to include links to additional information in the email?

Yes, include links to property listings, virtual tours, or any other relevant materials that provide more context.

Stay tuned for more!

Well, that’s a wrap for our real estate follow-up email examples. I hope you found them helpful and that you’ve got some new ideas to try out. Remember, it’s all about being persistent and personalizing your emails to build a connection with potential clients. Keep practicing, and you’ll be a follow-up email pro in no time. Thanks for reading, and stay tuned for more updates and tips.