open enrollment email examples

The open enrollment season is here! It’s the time of year when employees can make changes to their health insurance plans. If you’re an employer, you’ll need to send out open enrollment emails to your employees. In this article, we’ll provide you with some open enrollment email examples that you can use. You can edit these examples to fit your specific needs.

Crafting Effective Open Enrollment Email Examples

Open enrollment emails are your chance to engage employees and drive enrollment in your benefits plans. Here’s a breakdown of the ideal structure to make them impactful:

**1. Subject Line:** Keep it short, clear, and attention-grabbing. Focus on the essentials: “Open Enrollment is Open!” or “Don’t Miss Your Benefits Choice!”

**2. Opening Paragraph:** Start with a warm greeting and highlight the importance of open enrollment. “Hi team, it’s that time again! Open enrollment is open until [date].”

**3. Key Information:** Briefly summarize the enrollment period, deadlines, and any changes to plans or options. Keep it concise and easy to skim, using bullet points if possible.

**4. Enrollment Instructions:** Provide clear instructions on how to enroll, whether it’s through an online portal or by submitting a form. Include a link or contact information for support.

**5. Benefits Summary:** Highlight the key benefits of each plan, including coverage options and any special features. Use a table or list format for easy comparison.

**6. Deadline Reminder:** Emphasize the deadline and encourage prompt enrollment. “Don’t forget, the deadline is [date]. Enroll today to avoid missing out!”

**7. Call to Action:** Wrap up with a strong call to action. “Enroll now by clicking here: [link]” or “Contact HR with any questions at [email/phone number]”.

**8. Personalization:** If possible, personalize the email with employee-specific information, such as their current plan or any recommended changes.

**9. Preview Text:** Craft a compelling preview text that appears under the subject line in email inboxes. It should provide a brief overview of the email’s content.

Open Enrollment Email Examples

Open Enrollment Email Examples: Tips for a Successful Campaign

**Personalize and Segment:**
– Use personalized greetings and address recipients by name to build a connection.
– Segment your audience based on demographics, job role, or healthcare needs to deliver targeted content.

**Highlight Benefits and Value:**
– Clearly state the benefits and value of the available plans.
– Use bullet points and simple language to make it easy for recipients to understand the coverage options.

**Provide Clear Deadlines and Instructions:**
– Include a clear enrollment deadline and instructions on how to enroll.
– Make it convenient for recipients to access the enrollment platform or contact support.

**Use Strong Call-to-Action:**
– Include a prominent call-to-action button or link that leads to the enrollment page.
– Use language that encourages immediate action, such as “Enroll Now” or “Don’t Miss Out.”

**Keep it Concise and Scannable:**
– Avoid overwhelming recipients with too much information.
– Use short sentences, bullet points, and headings to make it easy to scan the email.

**Use Visual Elements:**
– Incorporate visually appealing graphics, charts, or images to highlight key information.
– Use color and white space to guide recipients’ eyes and draw attention to important details.

**Test and Monitor:**
– Send test emails to check for errors and ensure the content is clear and engaging.
– Track email open rates, click-through rates, and conversions to optimize future campaigns.

**Subject Line Best Practices:**
– Keep subject lines short (around 50 characters) and attention-grabbing.
– Use strong keywords and personalized language to entice recipients to open the email.
– For example: “Your Open Enrollment Window is Now Open!” or “Personalized Healthcare Coverage Options for You.”

FAQs about Open Enrollment Email Examples

What is open enrollment?

Open enrollment is a specific period of time each year when employees can make changes to their health insurance coverage.

When is open enrollment?

Open enrollment typically takes place in the fall, but the exact dates vary by employer.

What information should I include in my open enrollment email?

Your open enrollment email should include the following information: the open enrollment period, links to plan information, and instructions on how to make changes.

What are some tips for writing an effective open enrollment email?

Some tips for writing an effective open enrollment email include: using clear and concise language, highlighting the key benefits of each plan, and providing a call to action.

What are some examples of open enrollment email subject lines?

Some examples of open enrollment email subject lines include: “Open Enrollment is Here!”, “Your Health Insurance Choices for Next Year”, and “Don’t Miss Open Enrollment!”

What are some examples of open enrollment email templates?

You can find a variety of open enrollment email templates online, such as on the websites of insurance companies and HR software providers.

Where can I get more information about open enrollment?

You can get more information about open enrollment from your employer, your health insurance provider, or the government’s health insurance marketplace.


That’s all folks! Thanks for sticking with me through this deep dive into open enrollment email examples. I hope you’ve found some inspiration and ideas to help you craft your own kick-ass emails.

Don’t be a stranger! Swing by again soon for more email marketing goodness. Until next time, keep those emails fresh and engaging!