The open enrollment season is here! It’s the time of year when employees can make changes to their health insurance plans. If you’re an employer, you’ll need to send out open enrollment emails to your employees. In this article, we’ll provide you with some open enrollment email examples that you can use. You can edit these examples to fit your specific needs.
Crafting Effective Open Enrollment Email Examples
Open enrollment emails are your chance to engage employees and drive enrollment in your benefits plans. Here’s a breakdown of the ideal structure to make them impactful:
**1. Subject Line:** Keep it short, clear, and attention-grabbing. Focus on the essentials: “Open Enrollment is Open!” or “Don’t Miss Your Benefits Choice!”
**2. Opening Paragraph:** Start with a warm greeting and highlight the importance of open enrollment. “Hi team, it’s that time again! Open enrollment is open until [date].”
**3. Key Information:** Briefly summarize the enrollment period, deadlines, and any changes to plans or options. Keep it concise and easy to skim, using bullet points if possible.
**4. Enrollment Instructions:** Provide clear instructions on how to enroll, whether it’s through an online portal or by submitting a form. Include a link or contact information for support.
**5. Benefits Summary:** Highlight the key benefits of each plan, including coverage options and any special features. Use a table or list format for easy comparison.
**6. Deadline Reminder:** Emphasize the deadline and encourage prompt enrollment. “Don’t forget, the deadline is [date]. Enroll today to avoid missing out!”
**7. Call to Action:** Wrap up with a strong call to action. “Enroll now by clicking here: [link]” or “Contact HR with any questions at [email/phone number]”.
**8. Personalization:** If possible, personalize the email with employee-specific information, such as their current plan or any recommended changes.
**9. Preview Text:** Craft a compelling preview text that appears under the subject line in email inboxes. It should provide a brief overview of the email’s content.
Open Enrollment Email Examples
Welcome to Our Open Enrollment Event!
Dear Valued Employee,
We are excited to announce that open enrollment for our employee benefits is now open. This is your opportunity to review and make changes to your current coverage, or enroll in new benefits.
We understand that making decisions about your benefits can be overwhelming, so we have provided a variety of resources to help you through the process. You can find more information on our open enrollment website, or you can contact our benefits team directly.
We encourage you to take advantage of this opportunity to get the coverage you need to protect yourself and your family. Open enrollment ends on [date], so don’t miss out!
Changes to Your Benefits Plan
Dear Valued Employee,
We are writing to inform you of some changes to our employee benefits plan that will be effective as of [date].
We understand that changes to your benefits can be disruptive, so we have tried to make these changes as minimal as possible. However, we believe that these changes will ultimately improve the overall quality of our benefits package.
The most significant change is that we are moving to a new health insurance provider. We have carefully evaluated our options and believe that this new provider will offer a better network of doctors and hospitals, as well as more affordable premiums.
We have also made some changes to our dental and vision plans. These changes are designed to provide you with more flexibility and coverage.
We encourage you to review the attached summary of changes carefully. If you have any questions, please do not hesitate to contact our benefits team.
Extended Open Enrollment for New Hires
Dear New Employee,
Welcome to [company name]! We are excited to have you join our team.
We understand that you may have a lot of questions about our employee benefits, so we are extending the open enrollment period for new hires.
This gives you an opportunity to review and make changes to your coverage, or enroll in new benefits, without having to wait until the next open enrollment period.
Please find attached a summary of our employee benefits plan. You can also find more information on our open enrollment website.
If you have any questions, please do not hesitate to contact our benefits team.
Reminder: Open Enrollment Ends Soon!
Dear Valued Employee,
Just a reminder that open enrollment for our employee benefits ends on [date].
If you have not yet reviewed and made changes to your coverage, we encourage you to do so as soon as possible.
You can find more information on our open enrollment website, or you can contact our benefits team directly.
Don’t miss out on this opportunity to get the coverage you need to protect yourself and your family!
Get Ready for Open Enrollment!
Dear Valued Employee,
Open enrollment for our employee benefits is just around the corner. This is your opportunity to review and make changes to your current coverage, or enroll in new benefits.
To help you prepare, we have created a special website with all the information you need to make informed decisions about your benefits.
You can also schedule an appointment with our benefits team to discuss your options.
Open enrollment begins on [date] and ends on [date]. Don’t miss out on this opportunity to get the coverage you need to protect yourself and your family!
Open Enrollment for Domestic Partners
Dear Valued Employee,
We are excited to announce that we are now offering open enrollment for domestic partners.
This means that you can now add your domestic partner to your employee benefits plan, including health insurance, dental insurance, and vision insurance.
To enroll your domestic partner, simply complete the attached form and return it to our benefits team by [date].
We are committed to providing our employees with the best possible benefits package, and we are proud to offer this new option for domestic partners.
Special Open Enrollment for Employees Affected by [Event]
Dear Valued Employee,
We understand that you may be experiencing financial hardship as a result of [event]. To help you during this difficult time, we are offering a special open enrollment period for employees affected by [event].
This special open enrollment period will allow you to make changes to your current coverage, or enroll in new benefits, without having to wait until the next open enrollment period.
To take advantage of this special open enrollment period, please complete the attached form and return it to our benefits team by [date].
We are committed to supporting our employees during difficult times, and we hope that this special open enrollment period will help you get the coverage you need to protect yourself and your family.
Open Enrollment Email Examples: Tips for a Successful Campaign
**Personalize and Segment:**
– Use personalized greetings and address recipients by name to build a connection.
– Segment your audience based on demographics, job role, or healthcare needs to deliver targeted content.
**Highlight Benefits and Value:**
– Clearly state the benefits and value of the available plans.
– Use bullet points and simple language to make it easy for recipients to understand the coverage options.
**Provide Clear Deadlines and Instructions:**
– Include a clear enrollment deadline and instructions on how to enroll.
– Make it convenient for recipients to access the enrollment platform or contact support.
**Use Strong Call-to-Action:**
– Include a prominent call-to-action button or link that leads to the enrollment page.
– Use language that encourages immediate action, such as “Enroll Now” or “Don’t Miss Out.”
**Keep it Concise and Scannable:**
– Avoid overwhelming recipients with too much information.
– Use short sentences, bullet points, and headings to make it easy to scan the email.
**Use Visual Elements:**
– Incorporate visually appealing graphics, charts, or images to highlight key information.
– Use color and white space to guide recipients’ eyes and draw attention to important details.
**Test and Monitor:**
– Send test emails to check for errors and ensure the content is clear and engaging.
– Track email open rates, click-through rates, and conversions to optimize future campaigns.
**Subject Line Best Practices:**
– Keep subject lines short (around 50 characters) and attention-grabbing.
– Use strong keywords and personalized language to entice recipients to open the email.
– For example: “Your Open Enrollment Window is Now Open!” or “Personalized Healthcare Coverage Options for You.”
FAQs about Open Enrollment Email Examples
What is open enrollment?
Open enrollment is a specific period of time each year when employees can make changes to their health insurance coverage.
When is open enrollment?
Open enrollment typically takes place in the fall, but the exact dates vary by employer.
What information should I include in my open enrollment email?
Your open enrollment email should include the following information: the open enrollment period, links to plan information, and instructions on how to make changes.
What are some tips for writing an effective open enrollment email?
Some tips for writing an effective open enrollment email include: using clear and concise language, highlighting the key benefits of each plan, and providing a call to action.
What are some examples of open enrollment email subject lines?
Some examples of open enrollment email subject lines include: “Open Enrollment is Here!”, “Your Health Insurance Choices for Next Year”, and “Don’t Miss Open Enrollment!”
What are some examples of open enrollment email templates?
You can find a variety of open enrollment email templates online, such as on the websites of insurance companies and HR software providers.
Where can I get more information about open enrollment?
You can get more information about open enrollment from your employer, your health insurance provider, or the government’s health insurance marketplace.
Cheers!
That’s all folks! Thanks for sticking with me through this deep dive into open enrollment email examples. I hope you’ve found some inspiration and ideas to help you craft your own kick-ass emails.
Don’t be a stranger! Swing by again soon for more email marketing goodness. Until next time, keep those emails fresh and engaging!