Are you seeking innovative ways to boost your fundraising campaigns? Matching gift email examples can be an impactful tool to inspire donors and enhance the success of your fundraising efforts. In this article, we will provide you with a comprehensive collection of matching gift email examples that you can leverage to craft your own effective messages. These examples are customizable to your organization’s unique needs, empowering you to easily adapt them and maximize their impact.
Matching Gift Email Structure
Emailing your donors about matching gift opportunities is a great way to increase your fundraising revenue and show your donors your appreciation. But if your email isn’t structured well, people may not take the time to read it, which means you’re missing out on potential donations.
Here’s a breakdown of the best structure for a matching gift email:
– **Headline:** Your headline should be clear and concise, and immediately grab the reader’s attention. For example: “Your Gift Will Be Matched!” or “Double Your Impact Today!”
– **Introduction:** The introduction should provide a brief overview of what a matching gift is and how it works. You should also mention the name of the matching gift donor and the amount of their gift. For example: “Thanks to the generosity of [Donor Name], your gift to [Organization Name] will be matched dollar for dollar, up to [Amount].”
– **Body:** The body of your email should provide more information about the matching gift opportunity, including the eligibility criteria and the deadline. You should also include a link to your donation page. For example: “To make a matching gift, simply visit our website and donate online. Your gift will be doubled, up to [Amount], thanks to the generosity of [Donor Name].”
– **Call to Action:** Your call to action should be clear and direct, and encourage the reader to take action. For example: “Don’t miss out on this opportunity to double your impact! Make a gift today!”
– **Signature:** Your signature should include your name, title, and contact information. For example: “Sincerely, [Your Name], Executive Director, [Organization Name]”
By following this structure, you can create a matching gift email that is clear, concise, and compelling. This will help you increase your fundraising revenue and show your donors your appreciation.
Matching Gift Request Email Examples
Employee Appreciation and Giving Campaign
Dear [Colleague Name],
Thank you for your exceptional contributions to [Company Name]. As a token of our appreciation, we are excited to launch our employee appreciation and giving campaign, where every dollar you donate to a qualified nonprofit organization will be matched by the company, up to a limit of [Dollar Amount].
This is a wonderful opportunity to support your favorite cause and double the impact of your generosity. We encourage you to consider making a donation to an organization that aligns with your passions and values.
Please visit our employee portal to learn more about the program and make your donation. The deadline to submit matching gift requests is [Date].
Thank you for your ongoing support and commitment to making a difference in our community.
Sincerely,
[Your Name]
Disaster Relief Fundraiser
Dear [Donor Name],
In light of the recent [Disaster Event], we are heartbroken to witness the devastation and suffering it has caused. As a community, we must come together to support those affected and help them rebuild their lives.
To that end, [Organization Name] has launched an emergency disaster relief fund. For every dollar donated, our corporate partner, [Matching Company], will match the funds up to [Dollar Amount].
Your donation will be used to provide critical assistance to those who have lost everything, including food, shelter, medical care, and more. Your generosity will make a tangible difference in their lives.
Please consider making a gift today. Every dollar you donate will be doubled, doubling the impact of your compassion.
Donate now at [Donation Link].
Thank you for your outpouring of support and humanity.
Sincerely,
[Organization Name]
Education Scholarship Program
Dear [Alumnus Name],
We are writing to you today with an exciting opportunity to support the [Scholarship Program] at [University Name]. Your alma mater has generously agreed to match donations made to this program up to [Dollar Amount].
The [Scholarship Program] provides financial assistance to deserving students from underprivileged backgrounds, enabling them to pursue their dreams of higher education. Your donation will help make a transformative impact on the lives of these bright and motivated individuals.
As an alumnus, your support for this program is a testament to your commitment to education and the future of our university. Your gift will not only support deserving students but also enhance the reputation and legacy of [University Name].
Please consider making a donation today. Double your impact by visiting [Donation Link].
Thank you for your unwavering support for our university and the students who will benefit from this scholarship.
Sincerely,
[Alumni Association or University Name]
Community Outreach Program
Dear [Community Member],
We are reaching out to you today with an urgent request for your support for our community outreach program. As you may know, our organization provides essential services to [Target Population] in our community.
Thanks to the generosity of [Matching Company], every dollar you donate will be matched up to [Dollar Amount], allowing us to expand our reach and provide even more critical help to those in need.
Your donation will make a tangible difference in the lives of our neighbors. It will help us provide food, shelter, medical care, education, and other essential services that empower individuals and families to break the cycle of poverty.
Please consider making a donation today. Your generosity will be doubled, doubling the impact of your compassion.
Donate now at [Donation Link].
Together, we can create a brighter future for our community.
Sincerely,
[Organization Name]
Environmental Protection Fundraiser
Dear [Environmental Enthusiast],
We are writing to you today to ask for your support for our environmental protection fundraiser. As a non-profit organization dedicated to preserving and protecting our planet, we rely on the generosity of our supporters to make our mission a reality.
Thanks to a generous matching gift from [Matching Company], your donation will be doubled, up to [Dollar Amount]. This is an incredible opportunity to make a meaningful contribution to the fight against climate change and other environmental threats.
Your donation will support our critical work in [Specific Areas of Focus]. By supporting us, you are investing in a healthier, more sustainable future for generations to come.
Please consider making a donation today. Double your impact by visiting [Donation Link].
Thank you for your unwavering commitment to protecting our environment.
Sincerely,
[Environmental Organization Name]
Animal Welfare Campaign
Dear [Animal Lover],
We are writing to you today to ask for your support for our animal welfare campaign. As a non-profit organization dedicated to providing care and protection to animals, we rely on the generosity of our donors to continue our important work.
Thanks to the compassion of [Matching Company], every dollar you donate will be matched up to [Dollar Amount]. This means your donation will have twice the impact in helping us provide food, shelter, medical care, and other essential services to animals in need.
Your gift will make a real difference in the lives of countless animals. It will help us rescue abandoned pets, provide spay and neuter services, and advocate for stronger animal welfare laws.
Please consider making a donation today. Double your impact by visiting [Donation Link].
Every animal deserves a safe and loving home. With your support, we can make that dream a reality.
Sincerely,
[Animal Welfare Organization Name]
Arts and Culture Appreciation
Dear [Arts Enthusiast],
We are writing to you today to ask for your support for our arts and culture appreciation program. As a non-profit organization dedicated to promoting and preserving the arts, we rely on the generosity of our donors to continue our important work.
Thanks to the generosity of [Matching Company], every dollar you donate will be matched up to [Dollar Amount]. This means your donation will have twice the impact in helping us provide funding for art exhibitions, workshops, scholarships, and more.
Your gift will make a real difference in the lives of aspiring artists and art lovers alike. It will help us bring the joy and inspiration of the arts to our community and beyond.
Please consider making a donation today. Double your impact by visiting [Donation Link].
Together, we can make our community a vibrant and inspiring place for all.
Sincerely,
[Arts and Culture Organization Name]
Matching Gift Email Examples and Essential Tips
1. Craft a Captivating Subject Line:
Your email’s subject line should be concise, persuasive, and highlight the importance of the matching gift program. Consider using phrases like “Double Your Donation Today!” or “Unlock Your Matching Gift Now.”
2. Personalize the Email:
Addressing the recipient by name and using personalized content can increase engagement. Use dynamic tags to include their donation history, past match amounts, or a tailored call-to-action.
3. Explain the Matching Gift Program Clearly:
Provide a brief and easy-to-understand overview of the matching gift program. Explain how the matching works, the eligibility criteria, and any deadlines or restrictions.
4. Include a Clear Call-to-Action:
Guide recipients towards your desired action, whether it’s donating online, phoning in their gift, or reaching out for more information. Use strong and specific language, such as “Donate Now to Double Your Impact.”
5. Provide Ample Supporting Information:
Offer additional materials or resources to support the donor’s decision-making, such as a downloadable fact sheet, frequently asked questions, or a direct link to the matching gift database.
6. Use Compelling Storytelling:
Share real-life examples of how matching gifts have made a tangible impact on your organization’s mission. This can help donors connect emotionally and motivate them to contribute.
7. Include a Matching Gift Calculator:
Adding a matching gift calculator to your email can help donors estimate their potential match and inspire them to make a larger donation.
8. Test Different Email Templates:
Experiment with different email templates to find what resonates best with your audience. Consider varying subject lines, content, and call-to-actions.
9. Send Follow-Up Emails:
Don’t stop at one email. Send personalized follow-ups to acknowledge donations, provide updates on the matching process, and thank donors for their support.
10. Track and Measure Success:
Use email metrics to track open rates, click-throughs, and donations. This data will help you refine your email campaigns and maximize matching gift revenue.
FAQs on Matching Gift Email Examples
What are some effective subject lines for matching gift appeal emails?
Consider using subject lines that highlight the impact of matching gifts, such as “Double Your Impact Today” or “Your Gift, Doubled!”
How should I personalize matching gift emails?
Use the donor’s name and specific details about their previous giving to make the email more meaningful.
What key information should I include in a matching gift appeal email?
Provide clear information about the matching gift program, the deadlines, and the impact of matching gifts on the organization’s goals.
How can I encourage donors to share their match on social media?
Include social sharing buttons in the email and encourage donors to tag the organization when posting about their match.
What are some examples of impactful call-to-actions for matching gift emails?
Use strong language that inspires action, such as “Match Now” or “Double Your Donation Today.” Consider including a donation link or button for easy follow-through.
How do I track the success of matching gift appeal emails?
Use email analytics to track open rates, click-through rates, and donations received as a result of the email campaign.
What are some best practices to follow when writing matching gift email examples?
Keep emails concise and visually appealing, use a clear and compelling tone, and proofread before sending.
Cheers for Now!
Hey there, That’s it for today’s dive into matching gift examples. Hope you found the inspiration you needed. Remember, sharing is caring, so feel free to forward this email to anyone who might find it helpful. And don’t be a stranger—come back again for more goodies like this. Thanks for reading!