follow up email after sales call examples

Crafting the perfect follow-up email after a sales call can make all the difference in closing the deal. Whether you’re looking to thank your prospect for their time, share additional information, or schedule a next step, a well-written email can help you build rapport and move your sales process forward. In this article, we’ll provide you with a comprehensive library of follow-up email after sales call examples that you can use as inspiration and edit to fit your specific needs.

Crafting the Perfect Follow-Up Email After a Sales Call

Hey there! After you’ve had a sales call, it’s crucial to send a timely and impactful follow-up email to stay on top of things. A well-crafted follow-up can keep the momentum going and increase your chances of closing the deal. Here’s a breakdown of the best structure for such an email:

1. Start with a Warm Opening:

Kick off with a friendly greeting like “Hi [Prospect’s name]!” or “I hope you’re having a great day!” This sets a positive tone and lets them know you’re reaching out specifically to them.

2. Recap the Call:

Briefly summarize the key points discussed during the call. Mention any important points or areas where you agreed to follow up.

3. Present Next Steps:

Clearly outline the next steps you’d like to take. Whether it’s setting up a demo, providing additional information, or proposing a next meeting, make it clear and actionable.

4. Add Value:

If there’s anything else you can offer that would be helpful, such as case studies, whitepapers, or a free trial, mention it here. Adding value shows you’re genuinely interested in helping them.

5. Ask for a Response:

End with a polite request for a response. Let them know you’re available to answer any questions they may have or schedule the next steps.

6. Call to Action:

Include a clear call to action. This could be asking them to click on a link, respond to the email, or call you to schedule a meeting. Make it easy for them to take the next step.

7. Friendly Closure:

Close the email with a friendly note, such as “Thanks for your time!” or “I look forward to hearing from you soon.” Keep it personal and professional.


Hi [Prospect’s name],

I hope you’re doing well!

I wanted to follow up on our call yesterday. I appreciate you sharing your business challenges and goals.

As we discussed, I believe our [product/service] could be a valuable asset to your team. I’ve attached a case study that demonstrates how other companies like yours have seen success with it.

I’d be happy to schedule a demo or provide you with more information. Please let me know your availability.

Thanks for your time!

Best regards,
[Your name]

Follow-Up Email After Sales Call Examples

Follow Up Email Tips After Sales Call

Following up after a sales call is crucial to keep the conversation going and move the prospect towards a close. Here are some effective tips to write follow-up emails that drive results:

– **Subject Line:** Craft a compelling subject line that grabs the prospect’s attention and makes them want to open the email. Personalize it by including their name or mention a specific topic discussed during the call.

– **Start with a Warm Greeting:** Begin the email with a friendly greeting, addressing the prospect by their name. This helps establish a personal connection and makes them feel valued.

– **Reference the Call:** Immediately recall the key points discussed during the call, showing that you were actively listening and engaged. This demonstrates that you value their time and strengthens their trust in you.

– **Summarize Key Points:** Briefly summarize the main points of the call, including any commitments or next steps agreed upon. This serves as a reminder and helps align both parties on the current status of the sales process.

– **Address Objections:** If any objections or concerns were raised during the call, address them directly in the follow-up email. Provide additional information or clarification to address their queries and build rapport.

– **Offer Value:** Include valuable content in the email, such as a case study, whitepaper, or article that aligns with the prospect’s needs. This demonstrates your expertise and positions you as a trusted advisor.

– **Call to Action:** Clearly state the next steps you expect the prospect to take. This could be scheduling a meeting, providing additional information, or requesting a decision. Make it easy for them to respond by including a clear call to action.

– **Close with Appreciation:** End the email on a positive note by thanking the prospect for their time and reiterating your commitment to helping them achieve their goals. Use a friendly and professional closing remark to leave a lasting impression.

FAQs on Follow-Up Emails After Sales Calls

When should I send a follow-up email after a sales call?

Within 24-48 hours of the call, while the conversation is still fresh in the prospect’s mind.

What should I include in my follow-up email?

Briefly recap the key points discussed, reiterate your value proposition, and include a clear call to action.

How should I personalize my follow-up email?

Use the prospect’s name, reference specific details from the call, and tailor the email to their specific needs.

How many follow-up emails should I send?

Up to three is generally considered a good rule of thumb, spaced a few days apart.

What should I do if I don’t receive a response to my follow-up email?

Call or reach out via LinkedIn to follow up again and see if there’s anything else you can assist with.

What if the prospect expresses objections in the follow-up email?

Address their concerns directly and respectfully, providing additional information or solutions that may overcome their objections.

How can I track the success of my follow-up emails?

Use email tracking software to monitor open rates, click-through rates, and responses to measure the effectiveness of your emails.

Thanks for Stopping By!

Well, there you have it! I hope these follow-up email examples have given you some fresh ideas to connect with your prospects after a sales call. Remember, the key is to be timely, relevant, and helpful. So, go forth and make a lasting impression!

Keep an eye on our blog for more sales tips and insights. We’re always updating it with new content, so be sure to check back again soon. Thanks for reading, and have a fantastic day!