If you’re looking to re-engage your email list, you’ll need to send out some compelling emails. But what should you say in these emails? Here are some examples of re engagement emails that you can use to get started. You can edit these emails as needed to fit your own brand and audience.
Crafting Compelling Re-Engagement Emails
Re-engagement emails are like sweet treats for dormant subscribers: they lure them back with enticing offers and reminders. To craft these irresistible messages, follow this tried-and-tested structure:
**1. Captivating Subject Line:**
Make your subject line irresistible! Use intriguing questions, urgent call-to-actions, or personalized greetings to grab attention. Consider including a time-bound offer or a sneak peek of what awaits them inside.
**2. Personalized Salutation:**
Address your subscribers by name to create a personal connection. This simple touch shows them you value their presence and are not just sending a generic blast.
**3. Time-Limited Offer or Incentive:**
Offer something enticing to entice subscribers to engage. This could be a discount, exclusive content, or a freebie. Make sure the offer is relevant to your subscribers’ interests and has a clear expiration date to create a sense of urgency.
**4. Remind Them of Value:**
Remind subscribers why they subscribed in the first place. Highlight the unique value your content or services provide and how they have benefited from being a part of your community. This will reignite their interest and make them eager to reconnect.
**5. Make it Easy to Re-Engage:**
Don’t make subscribers jump through hoops to re-engage. Include clear and easy-to-follow instructions on how they can re-subscribe, visit your website, or take advantage of your offer. One-click re-subscription options can significantly boost response rates.
**6. Clear Call-to-Action:**
Tell subscribers exactly what you want them to do, whether it’s updating their preferences, clicking on a link, or making a purchase. Use action-oriented language and a clear CTA button that stands out.
**7. Track and Measure:**
Keep a close eye on the performance of your re-engagement emails. Track metrics like open rates, click-through rates, and re-subscription rates to identify what resonates best with your audience and optimize future campaigns.
Re-Engagement Email Examples
Welcome Back, We Missed You!
Dear [Recipient Name],
We’ve noticed that you’ve been away for a while and we wanted to welcome you back! We’ve made some exciting changes since you last visited, and we think you’ll love them.
Here are a few things you might have missed:
- [List of new features or updates]
We’re excited to have you back in our community. We hope you’ll take some time to explore all the new features and content we have to offer.
Exclusive Offer for Returning Customers
Dear [Recipient Name],
As a valued customer, we’re offering you an exclusive discount on your next purchase. Simply use the code [Discount Code] at checkout to save [Discount Amount].
We hope you’ll take advantage of this offer and come back to us soon.
We’ve Updated Our Website
Dear [Recipient Name],
We’ve made some exciting changes to our website and we think you’ll love them! We’ve redesigned the site to make it easier to find what you’re looking for, and we’ve added a lot of new content.
Here are a few of the new features you can expect:
- [List of new features]
We hope you’ll take some time to check out our new website. We think you’ll be impressed!
We Miss Your Feedback
Dear [Recipient Name],
We’ve noticed that you haven’t been active on our website lately, and we wanted to check in and see how you’re doing.
We value your feedback, and we’d love to hear your thoughts on our website, our products, or anything else. Please feel free to contact us anytime.
Get Back in the Game
Dear [Recipient Name],
We know you’ve been busy, but we miss having you around. We’ve been working hard to make our website even better, and we think you’ll love it.
Here are a few things you’ve missed:
- [List of new features or updates]
Come check us out again soon! We can’t wait to see you.
We Want to Hear From You
Dear [Recipient Name],
We’ve been working hard to improve our website and we want to know what you think. Please take a few minutes to fill out our survey. Your feedback will help us make our website even better for you.
Don’t Miss Out!
Dear [Recipient Name],
We’re having a special event soon, and we don’t want you to miss out!
Here are the details:
- [Event Date]
- [Event Time]
- [Event Location]
We hope to see you there!
Re-Engagement Email Tips and Examples
1. **Segment your audience.** Not all of your inactive subscribers are the same. Some may have been inactive for a long time, while others may have only recently stopped opening your emails. Segment your audience based on their inactivity level and tailor your re-engagement emails accordingly.
2. **Use a compelling subject line.** This is your chance to make a great first impression and get your subscribers to open your email. Keep your subject line short and to the point, and make it clear what the email is about.
3. **Personalize your emails.** Use your subscribers’ names in the subject line and body of your email. This will help make them feel more connected to you and increase the chances that they’ll open your email.
4. **Offer a valuable incentive.** This could be anything from a discount code to a free gift. Just make sure the incentive is relevant to your target audience and that it’s something they’ll actually want.
5. **Make it easy to re-engage.** Include clear instructions on how your subscribers can re-engage with you. This could be a link to your website, a call to action button, or a simple “reply to this email” request.
6. **Be patient.** It may take some time for your subscribers to re-engage with you. Don’t give up if you don’t see immediate results. Keep sending out re-engagement emails on a regular basis and eventually, you’ll start to see your open rates and click-through rates increase.
Here are a few examples of re-engagement emails that you can use as inspiration:
* **Subject: We miss you!**
* **Body:** Hi [subscriber’s name],
We noticed that you haven’t opened our emails in a while. We’re not sure if you’re still interested in our products or services, but we wanted to reach out and see if there’s anything we can do to get you re-engaged.
We’ve been working hard to improve our products and services, and we think you’ll be impressed with what we’ve been up to. We’ve also got some exciting new things in the pipeline, so we hope you’ll give us another chance.
Click here to [re-subscribe] to our emails.
* **Subject: It’s been a while!**
* **Body:** Hi [subscriber’s name],
It’s been a while since we’ve heard from you. We hope you’re doing well!
We wanted to take this opportunity to thank you for being a subscriber. We appreciate your support, and we hope you’ll continue to be a part of our community.
We’ve missed you, and we’d love to have you back. Click here to [re-subscribe] to our emails.
* **Subject: We’ve got a special offer for you!**
* **Body:** Hi [subscriber’s name],
We’re offering a special discount to our inactive subscribers. Use code [discount code] at checkout to save [discount percentage]% on your next purchase.
We hope this helps to get you re-engaged with us. We’ve got some great things in store for the future, and we don’t want you to miss out!
Click here to [re-subscribe] to our emails.
FAQs about Examples of Re-engagement Emails
What are some examples of re-engagement emails?
There are many examples of re-engagement emails, including:
- Personalized emails with tailored recommendations based on past purchases or browsing history.
- Emails offering incentives or discounts for inactive customers.
- Emails inviting customers to participate in surveys or provide feedback.
- Emails featuring exclusive content or early access to new products or services.
- Emails with a personalized touch, such as a handwritten note or a special offer.
- Emails that create a sense of urgency or scarcity.
- Emails that highlight the value or benefits of the company’s products or services.
What is the purpose of a re-engagement email?
The purpose of a re-engagement email is to reconnect with inactive customers and encourage them to make another purchase or take another desired action. Re-engagement emails can help businesses increase customer loyalty, reduce churn, and boost revenue.
When should you send a re-engagement email?
You should send a re-engagement email when a customer has been inactive for a period of time, such as 30, 60, or 90 days. You can also send re-engagement emails to customers who have abandoned their shopping carts or expressed interest in a product or service but did not complete a purchase.
What should you include in a re-engagement email?
A re-engagement email should include the following elements:
- A clear and compelling subject line.
- A personalized greeting.
- A brief reminder of the customer’s past interactions with your business.
- A clear call to action.
- A sense of urgency or scarcity.
How often should you send re-engagement emails?
The frequency of re-engagement emails will vary depending on your business and your customers’ preferences. However, it is generally recommended to send re-engagement emails no more than once per week.
What are some tips for writing effective re-engagement emails?
Here are some tips for writing effective re-engagement emails:
- Use a clear and compelling subject line.
- Personalize the email with the customer’s name and past interactions.
- Offer a valuable incentive or discount.
- Create a sense of urgency or scarcity.
- Test different email templates and subject lines to see what works best for your audience.
How can I measure the success of my re-engagement email campaign?
You can measure the success of your re-engagement email campaign by tracking the following metrics:
- Open rate.
- Click-through rate.
- Conversion rate.
- Customer lifetime value.
Thanks for Reading!
I hope you found these examples of re-engagement emails helpful. Remember, the key is to keep it personal, provide value, and make it easy for the recipient to re-engage. If you’re feeling stuck, feel free to take inspiration from any of the examples above. Thanks again for reading, and be sure to check back later for more marketing tips and tricks!