email preview text examples

In today’s fast-paced digital world, crafting impactful emails that stand out in cluttered inboxes is crucial. Email preview text, the snippet that appears below the subject line, plays a significant role in determining whether your email will be opened or overlooked. To help you optimize your email campaigns, this article provides a comprehensive collection of email preview text examples that you can adapt and edit to suit your specific needs.

Unlock the Power of Email Preview Text

Email preview text is the captivating snippet displayed below the subject line in an email client. It gives recipients a glimpse into the email’s content and can make all the difference in whether they open it. Here’s the secret recipe for creating attention-grabbing preview texts:

**Start with a Hook:**

Your preview text should grab the reader’s attention right away. Use a compelling statement, intriguing question, or unexpected fact. For instance, instead of saying “Weekly Newsletter”, try “Discover the latest trends shaping the future of digital marketing”.

**Keep it Concise:**

Remember, you have limited space. Aim for around 90 characters or less. This ensures that your text is fully visible on most devices without getting cut off.

**Personalize It:**

Personalized preview text catches the eye. Include the recipient’s name, location, or interests to make it relevant and relatable. For example, instead of “New Deals”, use “Exclusive offers tailored for your hometown, [City Name]”.

**Use Action Words:**

Strong action verbs create a sense of urgency and encourage readers to take the next step. For instance, rather than “Latest Blog Post”, try “Read now: Uncover the secrets to success”.

**Highlight Unique Features:**

If your email offers something exclusive or valuable, mention it in the preview text. This could be a special promotion, a downloadable resource, or an invitation to a webinar.

**Cater to the Audience:**

Consider your target audience and tailor your preview text accordingly. What would resonate with them? For example, for a tech-savvy audience, use industry-specific jargon.

**Test and Iterate:**

No formula is foolproof. Experiment with different preview texts and track the open rates. This will help you identify what works best for your specific audience and message.

7 Email Preview Text Examples to Capture Attention

Tips for Email Preview Text

* **Front-load the most important information.**

Your preview text should give recipients a snapshot of what your email is about, so make sure the most important information comes first.

* **Keep it short and sweet.**

Preview text should be around 50-100 characters long, so recipients can read it at a glance.

* **Use active voice and strong verbs.**

This will help your preview text stand out and grab attention.

* **Avoid using all caps or exclamation points.**

This can make your preview text look spammy and unprofessional.

* **Proofread your preview text carefully.**

Make sure there are no typos or grammatical errors.

* **Consider using emoji.**

Emoji can add a touch of personality to your preview text and make it more eye-catching.

* **Use a call to action.**

Tell recipients what you want them to do, such as “Click here to learn more” or “Shop now.”

* **Personalize your preview text.**

Use the recipient’s name or other personal information to make your email more relevant to them.

* **Test your preview text.**

Send a test email to yourself or a colleague to see how your preview text looks in different email clients.

FAQs on Email Preview Text Examples

What are some best practices for writing effective email preview text?

Keep it concise and to the point, use compelling language that piques curiosity, personalize it for the recipient, and include a call to action.

How can I optimize my email preview text for different devices?

Use preview text that is visible on all devices, keep it within the optimal character limit, and consider using emojis or symbols to enhance engagement.

What are some examples of impactful email preview text for promotional emails?

Exclusive offer: 20% off your next purchase, Limited-time sale: Save big on your favorite items, Introducing our new arrivals: Discover the latest trends.

How can I create preview text that encourages recipients to open my email?

Ask a question to create intrigue, provide a glimpse into the content without revealing too much, and use numbers or statistics to add credibility.

What are some good examples of preview text for transactional emails?

Your order confirmation: Thank you for your purchase, Your payment has been processed, Invoice attached: Please review and make the payment.

How can I test my email preview text’s effectiveness?

Send test emails to yourself or colleagues, use email analytics to track open rates and click-through rates, and gather feedback from recipients.

Where can I find additional resources and inspiration for writing compelling email preview text?

Explore industry blogs, search for best practices articles online, and refer to email marketing tools and platforms for guidance and examples.

Thanks for Tuning In!

Hey there, folks! That’s all for today’s email preview text roundup. Hope they’ve sparked some inspiration for your next campaign. Keep an eye out for more tips and tricks in the future. And remember, your inbox awaits your return! Catch you later!